American Image Awards
Redesign a keystone event
for a newly re-branded association.
Scope of Project
Web and Social Graphics
Can a legacy award be modernized and aligned with the re-brand of the American Apparel and Footwear Association? Can a dated invitation style be refreshed to speak to the cutting edge of the fashion industry? Can an invitation design have greater impact on the design of an entire event?
A strategic redesign–event logo, icon, website graphics, social media graphics, and invitation–that not only celebrates the creative minds of the fashion industry, but also the association that supports them.