American Image Awards

CASE STUDY

Redesign a keystone event
for a newly re-branded association.

Scope of Project

Design Strategy

Identity Design

Web and Social Graphics

Print Production

Challenge

Can a legacy award be modernized and aligned with the re-brand of the American Apparel and Footwear Association? Can a dated invitation style be refreshed to speak to the cutting edge of the fashion industry? Can an invitation design have greater impact on the design of an entire event?

Outcome

A strategic redesign–event logo, icon, website graphics, social media graphics, and invitation–that not only celebrates the creative minds of the fashion industry, but also the association that supports them.

Envelope close up
Logo on invitation close up
Invitation close up

COLLATERAL GRAPHICS

Save the date email graphic
Awards ad design
American Image Awards banner design

Ad Design

Email Graphic

Banner Design

ready to go beyond?

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