Family Shelter Services
Breaking the cycle of homelessness in Fauquier County.
SCOPE OF PROJECT
Identity System Design
Create a warm and uplifting re-brand for a local homeless nonprofit. The brand should clearly communicate that participants are valued human beings, not criminals. The new brand should advocate for the participants, telling their story to inspire real change.
An updated brand that focuses on compassion and healing—Logo, messaging, signage, website, and collateral—that educates the public on the true face of homelessness, breaking stereotypes. Together we will fight to eradicate homelessness in Fauquier County.
NEW POSITION STATEMENT
Fauquier Family Shelter provides temporary housing to resilient participants in a hopeful environment with a compassionate voice.
Helping them feel inspired and be restored.
Candid photo of FSS’s Executive Director, Danielle Ellis, during our brand workshop.