Family Shelter Services

CASE STUDY

Breaking the cycle of homelessness in Fauquier County.

SCOPE OF PROJECT

Strategy

Messaging

Logo Design

Identity System Design

Website Design

Collateral Design

CHALLENGE

Create a warm and uplifting re-brand for a local homeless nonprofit. The brand should clearly communicate that participants are valued human beings, not criminals. The new brand should advocate for the participants, telling their story to inspire real change.

OUTCOME

An updated brand that focuses on compassion and healing—Logo, messaging, signage, website, and collateral—that educates the public on the true face of homelessness and breaking stereotypes. Together we will fight to eradicate homelessness in Fauquier County.

NEW POSITION STATEMENT
Fauquier Family Shelter provides temporary housing to resilient participants in a hopeful environment with a compassionate voice.
 
Helping them feel inspired and be restored.

LOGO SYSTEM

Candid photo of FSS’s Executive Director, Danielle Ellis, during our brand workshop.

COLLATERAL MATERIALS

WEBSITE DESIGN

I had the great pleasure of working with the team at Allen Wayne to rebrand our organization. Their thoughtful approach was exactly what we needed! They took the time to listen and they cultivated a partnership with us. This created a safe and welcoming environment where all voices were heard and taken into consideration. We were able to build consensus with our staff and board around the look and feel of our logo and the core messaging for our brand.

 

I WHOLEHEARTEDLY recommend this team if you are looking for a local business with a team of highly talented staff members who truly put their heart and soul into their work.

Danielle Ellis

Executive Director

Family Shelter Services

LAUNCH YOUR BRAND TODAY.

7128 Farm Station Road Vint Hill, VA 20186

703-321-7414

  • Grey Facebook Icon
  • Grey Instagram Icon

© 2020 Allen Wayne, Ltd.