Family Shelter Services

CASE STUDY

Breaking the cycle of homelessness in Fauquier County.

SCOPE OF PROJECT

Strategy

Messaging

Logo Design

Identity System Design

Website Design

Collateral Design

CHALLENGE

OUTCOME

Create a warm and uplifting re-brand for a local homeless nonprofit. The brand should clearly communicate that participants are valued human beings, not criminals. The new brand should advocate for the participants, telling their story to inspire real change.

An updated brand that focuses on compassion and healing—Logo, messaging, signage, website, and collateral—that educates the public on the true face of homelessness, breaking stereotypes. Together we will fight to eradicate homelessness in Fauquier County.

NEW POSITION STATEMENT
Fauquier Family Shelter provides temporary housing to resilient participants in a hopeful environment with a compassionate voice.
 
Helping them feel inspired and be restored.

LOGO SYSTEM

Candid photo of FSS’s Executive Director, Danielle Ellis, during our brand workshop.

COLLATERAL MATERIALS

WEBSITE DESIGN

© 2019 Allen Wayne, Ltd. All Rights Reserved.

Colorful rocketship