National Park Service - America The Beautiful

CASE STUDY

Refresh The National Parks and
Federal Recreational Lands Pass Series.

Scope of Project

Design Concept

Pass Design

Collateral Materials

Retail Package Design

Procedures Report Layout

Challenge

Celebrate the beauty and awe of America's natural resources. Inspire a sense of exploration and wonderment. Encourage our youth to have adventures in our natural landscape.

Outcome

A graphic framework that highlights carefully curated photography of our nation's wildlife and spectacular environments. A design that supports the focal image while never fighting the image for attention.

ORIGINAL CONCEPT ROUND

FINAL DESIGN

RETAIL BOARD

4 PANEL BROCHURE

2018 PASS SERIES

ready to go beyond?

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Colorful rocketship