SoBo Food Truck
Redefine the “Mexican” food truck and farm to table concept.
Scope of Project
Menu Design and Production
Website Design and Development
Can a “Mexican” food truck break the mold and be more than the cliché “roach coach?” Can a food truck celebrate a Mexican heritage and a responsible farming culture? Is it possible to do all this and still have fun?
A thoughtful design that centers around a stylized Calavera (sugar skull). Similar to the art prominently featured in Dia De Los Muertos celebrations throughout Mexico and Central America.