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brand strategy

Working with Allen Wayne begins with a collaborative, interactive workshop session. We sit down, spread out, and dig deep. 

This unique, collaborative huddle is all about us understanding you and where you want to go. Together we look at your company from every angle. We analyze your business. We study your customers. We check out your competition. We look at your past and your present. 

Then we map out your future.

This is the launching pad that Allen Wayne builds to develop the absolute best creative engagement with your customers to help you stockpile the wins.

brand benefits


89% of marketers say brand awareness is the most important goal, followed by sales and lead generation.


64% of consumers say that shared values are the main reason they have a trusted relationship with a brand.


The average revenue increase attributed to always presenting the brand consistently is 23%.

the exercises

Your organization's persona, ideal customers, and business goals are discovered through collaboration and timed exercises. 

customer profiles

The customer profile creates a narrative for the ideal clients. They establish who the client is with a backstory, how they heard about you, and how your services solve their needs.

brand attributes

Describe your organization as if it were a person to find the main "character" traits. Each characteristic will give direction for copy writing, design pieces, social media posts, and more.

prioritized goals

These goals help prioritize marketing objectives, desirable materials, and business routines so your entire team has the same vision and timeline moving forward.


7128 Farm Station Road Vint Hill, VA 20186


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© 2020 Allen Wayne, Ltd.