Building Infographics: It’s All In the Details



It’s not lost on us that we’re about to embark on a few hundred-word article about how to communicate your information, data or message with images.


When done well, infographics need very few words. Infographics are a welcomed visual break from long technical documents, corporate annual reports or even company branding pieces.


In our 50 years of design experience, we’ve found that the best infographics all execute on a handful of details perfectly.


Let’s go through the top 3 details that will make all the difference in your infographic.


#1: Nail the Headline

This one is important because you will have very few words to work with within the infographic. The proper headline will:

  • Explain what the reader can expect to get out of the infographic.

  • Make the reader want to explore the infographic.

  • Be singularly focused.


Most often, your infographic will be on a printed or on a digital page with supporting copy around it. The reader’s eye will skip over the text and go right to your infographic. So, you’ll want your headline to tell them what the graphic encompasses and have that data be able to stand alone.




#2: Focus On the Most Important Data Points

If you are creating an infographic for a company timeline, only feature those dates and events that are most representative of the company’s journey and mission. If you’re showing a process or progression, hit the main steps and not every detail in between.


Don’t get caught up trying to include every datapoint. You will overwhelm the image and not be able to effectively communicate your point.


#3: Make Your Style Match Your Audience and Message


The style of your infographic should align with the person who is reading it, the data in it and the message it is trying to convey. All elements should tell a story—the SAME story.


The colors and fonts should represent your brand and the type of information being presented. Serious information may need to use one color pallet with fun zany information using another. Font choices (where words are necessary) should go through the same screening process.


Arrows, iconography, photos, spacing and other design elements should also be kept consistent. Keeping the story and flow uniform will create the structure your infographic needs to be effective.


The bottom line for all of these tips is to be mindful of the details and be as concise as possible with each element.


If you would like to see some of our recent graphic design projects, you can view the full Allen Wayne portfolio here.


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We’re Allen Wayne—a full-service creative agency with a diverse, talented team that works strategically and collaboratively with our clients to create phenomenal brands. We crave challenges. We solve problems. We develop solutions. Allen Wayne goes Beyond Design to craft an identity and personality for your entire operation. Contact us today and unleash our creativity on your business and brand.