INSIGHTS

We’ve dedicated this section of our website to bringing you useful information as you start your brand journey.

5 Important Brand Strategy Stories from the DMV

We’re sharing brand strategy stories of 4 companies from Virginia, Maryland, and Washington DC. Plus, we’re outlining how we can help you!

The Truth About Freelance Design Companies

Hiring a freelance graphic designer seems like a good idea at first, but will end up creating more problems for your brand in the long run.

5 Tips to Start Off 2022 With a Bang

We’re sharing our top tips to successful business and brand strategies to start of 2022 with a bang.

Your Brand, Your Brand Identity, The Difference Between Them

Branding is an organization’s personality and the values it upholds with their users. Identity is the organization’s visual representation.

Continued: What is Your Brand Archetype?

Brand archetypes are designed to put a personality and intention behind your brand strategy.

Why Companies Should Ditch Mission Statements

Convey your brand with brand promises and brand actions, not mission or vision statements.

The Rockstar Method of Creating a Killer Design

Great designs are created when everyone focuses on the objectives, not personal preferences. It’s like a rock band all playing the same song

What is Your Brand Archetype?

Knowing your brand archetype will allow you to keep your company’s message focused and help potential customers bond with your brand.

Building Infographics: It’s All In the Details

Infographics have to communicate a lot of information visually. Focusing on these details will help you get it right every time.

Graphic Design Inspiration and Best Practices for Your Business

Explore top graphic design ideas and best practices that will visually represent your business and brand.

Logo Checklist: 4 Must-Have Elements

We feel strongly that your logo is not your brand. It's part of it, but you can't expect your logo to carry the entire weight of your brand.

4 Rules for Building an Effective Logo

The best logo designs are those that best represent the company’s mission and values while supporting the brand strategy.

Brand Strategy: Make a Promise and Keep It!

Let’s start with some truth. If you own or run a business, association or non-profit you need to know this: Your logo is not your brand....

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